architecture

BLVD at Neiman Marcus Short Hills

The new concept retail experience – BLVD – consisted of reinventing the traditional beauty salon prototype by bringing together a highly curated selection of beauty brands including Pucker (Lash Extensions), Spruce and Bond (Brows and Peels) DREAMDRY (Blow Outs) and Valley (Manicures). BLVD blends the convenience of the multi-brand services with an attention to detail paid to the larger client journey, focusing on Beauty, Luxury, Variety and Design – B.L.V.D.

Breaking the mold of a traditional beauty salon, the unique design challenge was in allowing each brands unique identity to have a recognizable moment in the space, while still allowing the family of brands to complement one another without competing. The spatial environment achieves this by utilizing the boulevard as a neutral-yet-elevated procession throughout the space, one that both connects and displays each brands identity and retail selections.

Shou Sugi Ban

Are you a lover of dark & cool toned aesthetics like us? However, are you worried that the space might look too cool to be inviting? Our answer is to bring fire in.

A Japanese carpenter invented this beautiful technique – “shou sugi ban” – to achieve the performance and look of weathered wood effectively. The burning / charring process brings out not only the aesthetically pleasing rich-textured surfaces but it also provides a weather proof barrier which makes it a incredibly versatile surface material for both interior and exterior use.

Inspired by this Japanese tradition and with the abundant domestic softwood supply, reSAWN designed a whole collection of charred wood surfaces suitable for exterior & interior cladding, flooring…and more!