Greener Office Moves: Sustainability in Interior Design

As designers, we are to be agents of positive change. At HHA, we believe sustainability is a key principle of how we design, build and inhabit spaces. As environmental pressures have intensified, architects have been challenged to rethink traditional practices to minimize the ecological footprint of a built environment. At its core, sustainability in architecture is about reducing impact and reusing what we have on hand.

For this reason, throughout the process of relocating to a new office building, sustainability has been deeply intertwined into our design process. Sustainability isnโ€™t only something we design for, itโ€™s something we actively live. We recognize that sustainability extends beyond our projects and into our daily lives.

Sustainability in architecture can be associated with new technologies, high-performance materials and energy-efficient systems. However, just as important is the choice to reuse and repurpose what we already have. Sustainability is about making intentional choices at every scale, including objects we interact with daily. As we made decisions for our new office design, we saw an opportunity to put our values into action. We made a conscious choice to bring our existing furniture with us, choosing to reduce waste. Additionally, most new furniture was sourced vintage, giving those pieces a second life.

When selecting new finishes for the office, we prioritized staying mindful about environmental impact. The Felt Right acoustic wall panels, which have been installed throughout the office, are made with sustainability at the core. The panels are crafted using recycled PET, reducing plastic waste and supporting circular design practices. However, sustainability isnโ€™t only a consideration in manufacturing practices โ€“ the felt panels have a thirty-year lifespan and at end-of-life, they are 100% recyclable.

As an office, we are committed to practicing sustainability in our daily lives. We encourage recycling of paper and plastic products, utilization of take-back and donation programs for unused materials, limiting printing, and usage of reusable dishware. These practices significantly reduce waste. Occupancy sensors and daylighting sensors have been installed throughout the office so we can reduce energy consumption. Additionally, we run office-wide โ€˜green challengesโ€™ so we can continue to educate and raise awareness about sustainable, circular practices.

Installation of our new acoustic panels in the main office space and in the zoom conference room.

Over 12 million tons of furniture and furnishings are discarded annually in the US. Intentional choices, such as reusing furniture instead of replacing it, can be a meaningful act within a larger system. As a collective, we must reshape our relationship with overconsumption. It is important to see value in not just the new, but in resilient and long-lasting design. We must pivot from a linear economical model to a circular economy. The linear economy follows a one-way โ€˜take-make-disposeโ€™ model. Within this system, raw materials are extracted, manufactured into products, used and then discarded as waste. This leads to single-use resource consumption, short product life cycles and high waste output. In contrast, a circular economy is closed-loop system which aims to reduce, reuse, repair and recycle. This system focuses on designing out waste and pollution, keeping products in use and regenerating natural systems.

Sustainability is often less about grand gestures and more about reshaping our mindsets. We may choose to pause before discarding something and ask, โ€œHow could this serve another purpose? How can I make this last a little longer?โ€ We must adopt a reimagination, a willingness to repair and to adapt.

Introducing ShareNYC: Affordable Co-Living in Brooklyn

We’d like to introduce ShareNYC – a small-scale development project in Brooklyn that began as a response to a Request For Proposals aimed at repurposing existing residential buildings and reconfiguring them into shared housing (โ€˜co-livingโ€™) by the Department of Housing Preservation and Development (HPD) in New York City. Recently, we kicked off construction and we look forward to sharing updates on this project that has been several years in the making.

Generally, new construction and substantial rehabilitation projects can take a long time in development. That timeline can be even longer for development projects within affordable housing programs, and especially โ€“as is the case here- when we are at the forefront of designing a new housing typology. The project proposes to convert the existing two-family, three-story building into a safe, legal, and permanently affordable Single Room Occupancy (SRO) building. The HPD development program also set out to provide legal status to shared housing in NYC, and through the existing public-private partnership framework of the cityโ€™s Third Party Transfer Program, provide a pathway for a local entity, Cypress Hills Local Development Corporation, to manage the building.


There are typically many people involved and invested in the development process guided by the principle of โ€˜wanting to get it rightโ€™ so that the project can serve as a model for the future. ShareNYC, although relatively small in scale, is a testament of that guiding principle, and HHA is extremely proud to be part of the process. It is a unique opportunity to show how we can sustainably add much needed affordable housing units to NYC’s housing stock by re-utilizing and adapting existing buildings. Weโ€™re thrilled to finally see the physical work started on this โ€œground-breakingโ€ project.

Stay tuned for more…

Elevating Emerging Brands: Heitler Houstoun Architects’ Journey with Pure Glow

Crafting Spaces that Tell a Brand’s Story

As a design service business, Heitler Houstoun Architects (HHA) specializes in translating the core values and essence of a brand into experiences and habitable spaces. Our collaboration with Pure Glow, an innovative sunless tanning brand, serves as a prime example of how we assist emerging brands in establishing a unique and signature physical presence.

When Pure Glow approached us, they were seeking more than just an architectural concept design for their brand. They wanted a space that would reflect their commitment to organic beauty and wellness, and create a serene, luxurious experience for their clients. With our commitment to high quality design and custom-tailored service, we set out on the challenge of translating Pure Glow’s brand ethos into a tangible, spatial experience.

Our design process is deeply collaborative. We immerse ourselves in the brand’s world to understand their core values, aspirations, and the nuances of their customer experience. For Pure Glow, this meant creating a space that was not only aesthetically aligned with their brand but also functionally catered to the unique requirements of their services. The concept was required to be replicable and scalable to support with their franchise launch.

“We love projects like this โ€“ where the goal is to create something truly new and unique,” says Josh Heitler, founder of HHA. “With Pure Glow, our goal was to create a space that resonated with their clientele, reinforced their brand, and set a new standard in the beauty and wellness industry.”

The resulting design for Pure Glow is a testament to our ability to blend beauty, functionality, and brand storytelling. The use of natural materials, a calming color palette, and thoughtful lighting creates an ambiance of organic elegance. The layout facilitates a seamless customer journey, enhancing the overall experience of the services offered.

Lauren Rampello Becotte, Founder of Pure Glow, reflects on the collaboration: “HHA brought our vision to life in a way that exceeded our expectations. Their understanding of brand identity and customer experience is unparalleled.”

Our work with Pure Glow exemplifies how HHA can work alongside emerging brands. We believe that a well-designed and thoughtful space is a powerful tool in a brand’s arsenal, one that can significantly enhance customer perception and brand loyalty.

As a firm weโ€™re in the business of creating unique spaces and lasting experiences for our clients and partners.  Our journey with Pure Glow showcases our commitment to a collaborative design process that is deeply and richly informed by the brandโ€™s ethos and values. As a result of that process, weโ€™re able to assist emerging brands create spaces that are not just places of business, but destinations that tell their story and connect with their audience on a deeper level.