Project Spotlight: Clean Market Brookfield Place

The project consists of a new implementation of the Clean Market at Brookfield Place, in lower Manhattan. The concept prototype was revisited and updated to respond to the unique site conditions. The crux of the design challenge was to create an elevated yet approachable wellness destination within a bustling luxury mall and conduit to the world financial center. The fast-paced commercial corridor could be seen as being at odds with a space for relaxation, replenishment and self-care. On the other hand, the site also was uniquely suited to our biophilic approach to design for Clean Market. Located in a corner suite on the second floor, Clean Market is perched over the Winter Garden atrium at Brookfield Place.

The Winter Garden is a destination in and of itself with us Grove of nature palm trees and a view overlooking the Hudson River. This connection to the natural world in downtown Manhattan is worthy of celebration. Our design of the extensive storefront seeks to emphasize this connection, with the main marble entry threshold shifting off the Mall’s grid to angle toward the river views and natural light. The key to designing this particular location was to carefully utilize the mall’s attributes while also providing creative solutions to their constraints to reinforce that Clean Market is different. This is not a retail-as-usual environment.

The angled storefront required special permission from Brookfield Place and we worked closely with them on another unique feature of the storefront. Within the expansive glass is a large scaled stone frame that cantilevers from one end. The frame showcases retail that aligns with the brand pillars and, as it turns into the space, becomes a Functional Tea + Tonic Bar. The hand troweled limestone finish and bread trim bring an elevated but un-fussy feel to the specialized bar.

Once inside, Clean Market is refreshing, bright and optimistic but also lush and unexpected. A corner retail display is punctuated with a green wall that extends to the full 16′ tall ceiling height. The floating displays are tiered and curved creating a soft, meandering path through the curated product.

While a vast, bright space is perfect for the tonic bar and modern apothecary, it’s in natural opposition to the desired feel for the Nutridrip Lounge. The lounge where IV vitamin drips are administered wants to feel private, quiet, and was required by the mall to be hidden from public view. While we wanted to ensure natural light was maximized by positioning the lounge at the storefront, privacy was created with a custom frosted graphic that fades into clear glass above eye level so that there is only a faint suggestion of activity that can be imagined from the mall side. A custom slatted maple wall turns overhead. The wood pickets are reminiscent of a treehouse and create a separate sense of place from the retail just a few feet away. A curved wood and plaster planter and lattice creates a living, breathing, partition giving the space a private, secret garden feel. Within the lounge, clients sit in womb chairs and the IV drip bags hang from our custom designed drip ‘trees’ made of powder coated steel and oak. Beyond the wood wall is a hidden nurse’s station and VIP rooms for those in need of an even more private experience.

From the retail market, near the wood ceiling that defines the Nutridrip Lounge is a bluestone volume which announces the Thermostat brand. Thru its threshold, two neon signs boldly present its offer to “sweat” or “chill.” The Thermostat lounge allows a quick respite in between, should you choose both. Behind “chill” is a service that delivers on that promise in short order with a full-body cryotherapy chamber. On the opposite end, you can “sweat” it out in one of several private infrared sauna rooms. Each room has a red cedar sauna with chromotherapy that shines from within a deep grey room, a stacked bluestone wall with light cascading down from a cove above creates a modern cave feel.

Before even entering the space, Clean Market distinguishes itself with its custom tailored storefront design. Once you pass thru its threshold Clean Market retail, the Nutridrip lounge and Thermostat each project a clearly defined, yet complimentary aesthetic. The design of the space emphasizes the unique features of mall but also brings each customer into a completely unexpected place. The space transports you from the hustle and bustle of the city, into a serene oasis bringing the customer closer to nature and to self.

SUPPORT OUR SMALL AND LOCAL BUSINESS CLIENTS

After enduring the many challenges of the past few months, small businesses are coming up with creative ways to reopen safely. Please support small and local businesses like some of our clients listed below – whether in person, virtually or online!

305 FITNESS

305 Fitness is now offering online classes, which you can watch anytime and anywhere! They are also holding safe, in-person outdoor classes in cities where they are located, whether in the park or at the pier!  Sign up or check out their various class options HERE.

BUMO

While we are now underway with construction of their first flagship location in L.A’s Century City Mall, BÜMO has also quickly adapted their in-person model of co-working and childcare with an emphasis on community. In April 2020, they opened “best-in-class virtual school for young learners”. You can get started HERE with live online classes for your young ones today!

CLEAN MAKRET

Clean Market at Brookfield Place has just opened its doors! This new location’s Wellness Shop is open. Stop by and shop its various products such as matcha, CBD, supplements, probiotics, pantry supplies and more! Also you can grab an IV Drip while you’re there. Clean Market at Brookfield Place is open Monday through Friday from 11AM to 6PM. Stay Tuned for the reopening of Clean Market at 54th St in Midtown East. Book your appointment or shop online HERE.

DRYBAR

Wondering if the Drybar near you has reopened? CLICK HERE for the ongoing list of current re-openings. Before you head to your next appointment read through the many safety measures they have implemented.  Is your Drybar not open yet? Shop all their products on their website and maybe grab a gift card for a friend.  Remember, many Drybar locations are small businesses owned by local franchisees!

HENRY THE DENTIST

Henry the Dentist has reopened in New Providence, NJ, opened their new boutique New York City practice located inside The Parlor, and has expanded their mobile practice to serve residential high-rise condos. Implementing strict protocols to practice “Safe Smiling”, Henry has required masks, installed new air filtration systems, clean and sanitize daily and are completing temperature checks! Book your next appointment today HERE. Not comfortable going in for an appointment and just need to talk to the dentist? Henry offers TeleDentistry!

HIVE AND COLONY

Hive & Colony recently opened two new locations at Garden State Plaza in Paramus NJ and at King of Prussia Mall in Philadelphia. Currently providing services in store and online, Hive & Colony’s goal is to “create a premium experience for every customer” while offering customized suits and accessories. Want to create a new customized piece for you or a loved one?  Visit Hive & Colony and book an appointment or join the online workshop from your home HERE.

ORA ACUPUNCTURE

Forced to close just after opening their doors in March, ORA is back open for the acupuncture and healing! If you prefer to heal from the comfort of your own home, ORA also offers virtual sessions. Now healing in NOHO, the Hamptons and online, you can book your appointment HERE.

SILVER MIRROR

With all locations reopened and new safety measures in place in Washington DC and New York City, book your appointment ahead of time because demand is high and turnover between bed use is longer. Book your next appointment HERE, and make sure you check out all their new safety measures either on their website or their Instagram – including waiting outside before the esthetician sees you, temperature checks on the way in and rather than blankets, fresh towels for each customer.

SQUEEZE

Promoting their Feel Good Revolution Campaign through their social media accounts, Squeeze is doing its part to keep their staff and customers safe. While still closed for the time being, due to State regulations, Squeeze has done a great job promoting self-care throughout the last several months. Follow their Instagram account HERE to see stories on self-care and wellness routines you can do at home! Stay tuned for updates on their reopening HERE and book your next appointment.

HHA Reopens with Changes to Office.

Over the past few months, our Office Life Committee has been researching strategies to reopen our offices and implement ways for our staff to return safely.  Now that more offices and businesses have started to reopen, we wanted to share some of the various changes, policies and procedures we have installed in our own office to see if they might also be helpful with yours!

Through research, seminars and trainings, our team has come up with a plan which promotes safety and security for all employees throughout our office. The challenges in achieving social distancing vary by office.  We have already started working with several other offices to reevaluate the location of desks and divisions between them but there are many potential strategies that can be tailored to each space.

Our implementations start right when you exit the elevator (HHA is an open concept office space so the divisions between employees and others is critical). Once you get off the elevators and enter into the office, there is a defined drop-off and pick-up location for mail and deliveries to minimize interactions and the amount of traffic through the office. This creates a clear barrier between the employees and essential workers which can be seen below.

Before returning to the workplace, each employee has agreed to the HHA Social Contract. The social contract gives accountability to each employee to make sure everyone feels safe for their own return. The contract also included following the physical changes that were set in place which included temporary desk locations, enforced one-way circulation in hallways and corridors and sanitizing stations.

Once back at their own desk, each employee was given a “Welcome Back” package, which can be seen below, to the left. These packages contained hand sanitizer for their personal workspace, a face mask to be worn when not at their immediate workstation, personal eating utensils, vitamin shots and some snacks. Not only is it important to keep your “home base” clean but there were also Sanitizing Stations placed around the office at high traffic areas and touchpoints. Besides the restrooms, our Materials Library is another high touchpoint location. As you can see from the photo on the right, we have placed a variety of cleaning products for surfaces and gloves to be used when working the material samples.

Lastly, our HHA Office Life Team designed various signs which are placed around the office and can be seen below. Friendly reminders of what we should be doing to keep everyone safe!

Would your office benefit from similar measures?

If your interested in learning more, check out our previous blog post PLANNING FOR REOPENING to see if we can help!