The project consisted of the development of a new concept prototype environment for Rent the Runway and the implementation of that concept into a new, New York City flagship location of approximately 6,000 sf. The program included reception and service areas (Service Bar), main merchandise area (Dream Closet) and fitting rooms for walk-ins and appointments (Styling Studio).
From the first moment you enter the store, the overall abundance of the closet is intentionally visible but as you explore more you’ll find giant jewelry cases and other smaller scale details and surprises. Unlike typical retail fixtures, these cases are fully accessible and customers are invited to open and search through drawers as if they were in their own closet. From the Dream Closet, customers can then move to the walk-in fitting rooms or the appointment only Styling Studio – depending on their desired level of service.
RTR is exactly the kind of project we love – a client that is intentionally trying to create something entirely new and unique. As they are a disruptive, paradigm shifting online business, the store had to equally demonstrate that it is not a retail-asusual environment (Dream Closet). In addition, we wanted to foreground and fully integrate the service portion of the RTR model in a unique and customer focused way (Service Bar) as well as create a new signature environment for one-on-one styling appointments (Styling Studio). The key to achieving the project goals was to really commit to the idea and details of a giant, aspirational “Dream Closet” and intentionally move away from recognizable retail elements like free-standing fixtures and mannequins. Similarly, the Service Bar sought to deliver a high level of customer care in a more enjoyable social environment. At the end of the day, far from being a typical retail store, the main space was designed more as the world’s greatest closet that happens to also include a really cool bar.
Through the layout, design and details the store is the physical embodiment of the band promise. Customers are welcomed into an aspirational fantasy closet where access and abundance are readily on display. Signage and wayfinding are intended to reinforce the not retail-as-usual design goals. Subtle and elegant, they are intended to provide clear direction without recalling any of the loud, commercialism of traditional retail graphics.
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The project consisted of the
development of studio and office spaces for HARBOR – an industry leading,
full-service production and post-production studio. The design goals were
to create warm, inviting and highly functional spaces to support editing for
film and television projects. The 10,000 sf project included specially
equipped rooms for episodic, feature and commercial editing, reception, lounge
and administrative office, conference and support spaces.
The studio spaces are intended for use
by Harbor’s in-house editors as well as for rental by outside companies. In either case, the overall project had to
deliver both completely independent editing rooms – with acoustical isolation
and a high level of individual light and temperature control – as well as
communal lounge and amenity spaces that offered the opportunity for social
interaction and collaboration. The main
lounge space features an open “kitchen” with integrated coffee and beer
service, a large, communal island, soft seating lounges and an overhead, glass
garage door that can fully open the space to the exterior. Secondary lounges and smaller, more intimate
seating areas are sprinkled throughout the space to provide a variety of social
and break opportunities.
as Harbor provides the unseen technical precision behind the movie and
television magic, the design sought to seamlessly solve for the mission
critical pragmatic requirements of the space while simultaneously maintaining a
cool and inviting overall aesthetic. Care
was taken in the space planning to create a variety of room sizes and
configurations to meet the needs of the various types of editing while careful
detailing insured that specific power, data, acoustic, lighting and climate
control requirements were met. Finish,
fixture and furniture selections were made to work together with and leverage
the palette of existing materials – including raw concrete floors, columns and
beams as well as exposed brick and terracotta walls.
of Harbor’s brand ethos is around being a collaborative collection of
artists. The company’s focus is on the
behind-the-scenes work that is essential to the finished on-screen product – recognizing
and supporting the unsung people who perfect sound, color, editing and
production as artists. The design sought
to reinforce this commitment to craft through the use of authentic materials
and artistic flourishes. The main lounge
space features two, large, commissioned mural walls and vintage movie marquee
letters. Acoustic panels in the editing
rooms were chosen for their sculptural qualities – functioning as both artwork
and necessary sound control.