What We’re Loving!

DVELAS

What’s your memory for summer? Lazy afternoons,  golden sand beaches,  lounge chairs,  white sails over blue water…  Do you ever wonder where the used sails go?

As architectural designers who is always looking for new way to use material, we would love to introduce this contract furniture brand – DVELAS.

DVELAS started as a creative reaction to reuse the huge quantity of material thrown away by the sailing industry. Material, which is not apt for sailing but which possesses excellent qualities in terms of durability and resistance. The models in the contemporary furniture collection reclaim the sculptural form of the sail and they use as inspiration, the rigging techniques, technology and the making of the professional sailing makers. DVELAS avoids using the material as a lining or upholstery, on the contrary, the idea is that the material stays in tension, working the same way as when it was used for sailing, giving back this way its dignity even though the sail has been taken into parts.”

If you love the idea that your furniture is “one of a kind” or “have a story behind it”,  you will love this “upcycling concept” furniture brand. “Each sail is used to produce a limited series of products, and all of them are tagged with an inscription that provides information regarding the sail ́s origins: the port it comes from, the ship, the type o sail, the original manufacturer and its numbering edition.”

Project Spotlight: Silver Mirror

Silver Mirror is a facial bar in the heart of New York City introducing a new skincare lifestyle-highly-specialized, results-driven facial treatments using skincare technologies, products and estheticians.

To achieve Silver Mirror’s mission of creating a unique facial experience that is enjoyable and more suited to today’s modern beauty lifestyle, HHA developed a procession through a series of indiviual curtained pods that can be modulated to create varying levels of privacy and social interaction.

Part of the Silver Mirror design challenge was to create a space that provided a high level of client comfort while simultaneously meeting all of the pragmatic, technical and lighting needs of the technicians. In addition, there was a bring a modern convenient and simple feel to a normally stuffy and time-consuming process while also maintaining the necessary perception of a professional, medical and sterile environment. Custom treatment pods were designed to seamlessly accommodate and conceal places for tools, products, trash and disposables. The post treatment vanity provides many of the same details in a more public setting.

Partnering with silver mirror on their first venture presented a unique opportunity to develop an interior design concept in parallel with the birth of the overall project brand and graphic identity. Core elements of Silver Mirror’s graphic identity which are featured in their print, web, and signage programs inspired elements of the store interior design logo walls, materials, fixtures, and other brand specific architectural details. Overall, this careful integration of branding, marketing, and interior design creates a client experience which is coordinated through every detail.

Project Spotlight: Rent the Runway

The project consisted of the development of a new concept prototype environment for Rent the Runway and the implementation of that concept into a new, New York City flagship location of approximately 6,000 sf. The program included reception and service areas (Service Bar), main merchandise area (Dream Closet) and fitting rooms for walk-ins and appointments (Styling Studio).

From the first moment you enter the store, the overall abundance of the closet is intentionally visible but as you explore more you’ll find giant jewelry cases and other smaller scale details and surprises. Unlike typical retail fixtures, these cases are fully accessible and customers are invited to open and search through drawers as if they were in their own closet. From the Dream Closet, customers can then move to the walk-in fitting rooms or
the appointment only Styling Studio – depending on their desired level of service.

RTR is exactly the kind of project we love – a client that is intentionally trying to create something entirely new and unique. As they are a disruptive, paradigm shifting online business, the store had to equally demonstrate that it is not a retail-asusual environment (Dream Closet). In addition, we wanted to foreground and fully integrate the service portion of the RTR model in a unique and customer focused way (Service Bar) as well as create a new signature environment for one-on-one styling appointments (Styling Studio). The key to achieving the project goals was to really commit to the idea and details of a giant, aspirational “Dream Closet” and intentionally move away from recognizable retail elements like free-standing fixtures and mannequins. Similarly, the Service Bar sought to deliver a high level of customer care in a more enjoyable social environment. At the end of the day, far from being a typical retail store, the
main space was designed more as the world’s greatest closet that happens to also include a really cool bar.

Through the layout, design and details the store is the physical embodiment of the band promise. Customers are welcomed into an aspirational fantasy closet where access and abundance are readily on display. Signage and wayfinding are intended to reinforce the not retail-as-usual design goals. Subtle and elegant, they are intended to provide clear direction without recalling any of the loud, commercialism of traditional retail graphics.